Swachhata Hi Seva: Department of Land Resources Leads 'Ek Din, Ek Ghanta, Ek Saath' Cleanliness Drive in New Delhi

In a significant push towards the national vision of a cleaner India, the Department of Land Resources (DoLR), operating under the Ministry of Rural Development, organized a high-impact cleanliness drive on October 1, 2026. The event, held near the Scope Complex in New Delhi, was part of the broader 'Swachhata Hi Seva' (Cleanliness is Service) initiative, specifically under the 'Ek Din, Ek Ghanta, Ek Saath' (One Day, One Hour, Together) campaign. This initiative highlights the government's commitment to fostering a culture of hygiene and collective responsibility among public servants and citizens alike.

Key Highlights & Major Announcements

  • Campaign Focus: The drive was conducted under the 'Ek Din, Ek Ghanta, Ek Saath' initiative, emphasizing synchronized, community-led sanitation efforts.
  • Active Participation: Senior officials and staff members from the Department of Land Resources actively participated in waste collection and site sanitation.
  • Strategic Location: The event took place near the Scope Complex, a prominent hub in New Delhi, to maximize visibility and public engagement.
  • Core Objective: To promote the spirit of Swachhata Hi Seva and reinforce the importance of maintaining hygienic public spaces through shared responsibility.

Contextual Analysis: The Swachhata Hi Seva Movement

The 'Swachhata Hi Seva' campaign is a cornerstone of India's ongoing sanitation revolution. Since its inception, the movement has evolved from a government-led directive into a mass movement, or 'Jan Andolan.' The Department of Land Resources, by organizing this specific drive, has demonstrated that administrative departments are not merely policy-making bodies but are active participants in the physical upkeep of the nation's infrastructure.

The 'Ek Din, Ek Ghanta, Ek Saath' Philosophy

The 'Ek Din, Ek Ghanta, Ek Saath' initiative is designed to create a psychological and physical impact. By dedicating one hour of collective effort, the government aims to demonstrate that even small, synchronized actions can lead to significant improvements in public hygiene. This approach is particularly effective in urban centers like New Delhi, where high footfall in public parks and office complexes necessitates constant maintenance.

"The initiative reinforced the spirit of Swachhata Hi Seva and underscored the importance of collective action and shared responsibility in maintaining clean, healthy and well-maintained public spaces." - Official Statement, Department of Land Resources.

Significance & National Impact

The impact of such drives \textends far beyond the immediate cleaning of a park. It serves as a symbolic gesture that encourages citizens to take ownership of their surroundings. For the Ministry of Rural Development, which oversees land management and rural infrastructure, this drive aligns with the broader goal of sustainable development. A clean environment is a prerequisite for public health, and by leading by example, government officials are setting a standard for corporate and social responsibility.

Furthermore, these initiatives help in identifying areas that require better waste management infrastructure. By engaging directly with the ground reality of public spaces, officials can better understand the challenges of waste disposal and sanitation, which in turn informs future policy decisions regarding urban and rural land use.

Frequently Asked Questions (FAQs)

What is the 'Ek Din, Ek Ghanta, Ek Saath' campaign?

It is a nationwide cleanliness initiative under the Swachhata Hi Seva movement, encouraging citizens and government officials to dedicate one hour of collective effort to clean public spaces.

Who organized the cleanliness drive near Scope Complex?

The drive was organized by the Department of Land Resources (DoLR), which functions under the Ministry of Rural Development, Government of India.

Why is this initiative important for public health?

Regular cleanliness drives help in reducing waste accumulation, preventing the spread of diseases, and promoting a hygienic environment, which is essential for the well-being of the community.

Official Source & Verification

This article is grounded on the official press release issued by the Press Information Bureau (PIB), Government of India (Release ID: 2317908, Ministry of Rural Development). Access the official document: https://pib.gov.in/PressReleasePage.aspx?PRID=2317908&lang=1.